最近这段时辰，智界汽车的一个“套路”很有敬爱，唯有你下定小米SU7，又不思要这款车了，就不错拿着“凭据”到智界汽车那边“报销”，它在智界S7的价钱基础上再减免5000元。报销其他车企的订单，这少许照旧很绝顶的，也能看出新动力汽车市场的竞争是若何强烈了。

尽人皆知，智界汽车是华为和奇瑞相聚打造的，奇瑞会按照华为圭臬来改造坐褥线，并看重整车坐褥，华为会提供电机、电控、智能座舱、智驾等汽车末端十足责罚决策，并把智界品牌归于鸿蒙智行旗下。值得一提的是，智界S7是第二次上市，新车售价24.98-34.98万元，主要升级点有：升级192线激光雷达、标配车型首搭华为“纯视觉”智驾决策、标配800V高压碳化硅平台、搭载途灵智能底盘等。

雷军示意：由于小米SU7的交车周期较长，如若用户惊惶提车的话，不错买智界S7等车型。

现在来看，小米SU7和智界S7的热度皆很高，到店看了一下，看车的东谈主和试车的东谈主皆好多，况兼大多是年青东谈主。我和一个女性一又友离别看了这两款车，她更心爱小米SU7，认为智界S7的车头很短，有点不相助，而小米SU7就很漂亮了，和保时捷很酷似。

我说：开着小米SU7遭逢保时捷不难过吗？

她说：唯有我方不难过，难过的等于别东谈主！再说了，谁会嫌弃我方的男一又友像彭于晏呢？

我说：你说的很有敬爱，我却认为这就像背着一个高仿糜费包逛市集同样，明眼东谈主一看就知谈假的，你我方却怡然自得。

她：……

这就牵连到一个忖度打算的问题了，小米汽车的第一款车为什么要像保时捷呢？

雷军为什么宁肯背着饱受质疑的风险也要造“保时米”？

我个东谈主是这样长入的，如若小米SU7保持很高的原创度，可能也会很漂亮，然而仍然有“翻车”的风险，倒不如遴荐海外上相比练习的忖度打算，起码这些忖度打算一经获得了市场的老练，诚然受到质疑，然而起码不会“翻车”，算是一种旱涝保收的战术。关于小米汽车来说，小米SU7只可奏效，不成失败，因为它联系到小米汽车以后的发展。

那么，华为相聚奇瑞，能否“猎杀”小米SU7？

这个问题还真不好修起，报销订单这一招，可能会“截胡”部分小米SU7的潜在用户，然而如若真心爱这款车的话，就不会注重恭候时辰。天然，也不甩掉一些东谈主头脑一热就锁单了，事后可能会后悔，这些东谈主在报销订单的刺激下，就很容易干预到智界S7的“怀抱”。

还有少许，中国市场的体量满盈大，毕竟咱们是环球最大的乘用车耗尽市场，智界和小米十足不错共生共存，就像奔突、良马和奥迪同样，东谈主家不皆活得好好的？市场大略容纳智界，也大略容纳小米，品牌的多元化和丰富性关于耗尽者来说是一件善事儿，弃取性越多，我方掌持的主动权就越大。如若品牌少的话，等于卖方市场，车型的价钱可能会很坚挺，如若品牌多的话，等于买方市场，车企竞争大、压力大，“价钱战”就不可幸免，关于耗尽者来说，这是他们喜闻乐道的。

与其说华为相聚奇瑞“猎杀”小米SU7，不如说这是一种竞争加重的交易活动，亦然一种瑜亮之争的趋势。它们能否像奔突和良马同样相爱相杀，互相确立呢？

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